Which solution to choose depends today from commercial and less from technical factors, as no matter what frequency band used - both technologies supply internet services at acceptable quality.
Commercially it is fact that hardware for C Band is significantly more expensive while the capacity is cheaper. So customers with large bandwith requirements preferrably choose this technology.
KU Band on the other hand operates with small antennas and less expensive equipment, while the capacity price is higher than C Band.
Downlink: 3.7 – 4.2 GHz Uplink: 5.9 – 6.4 GHz
Advantages:
Downlink: 11.7 – 12.2 GHz Uplink: 14.0 – 14.5 GHz